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Silicon Valley Diary – Part 2
Hey everyone it’s Thea here again. Did you know the name Silicon Valley was first used exactly forty years ago by Don C Hoefler** who was writing a series of articles Silicon Valley USA? Rather...
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Cannes Diary # 3 – Do You Tube?
Hey y’all it’s Thea here again with my third, and dare I say “final”, Cannes Diary from my first visit to MIPCOM earlier this month (Incidentally here are blogs # 1 and # 2 – if you missed them…) Today...
View ArticleVideo: A powerful addition to your online marketing strategy
Who doesn’t spend time on YouTube? In January, YouTube surpassed 4 billion views a day: a statistic that underlines the potential of using video as part of a corporate online content strategy. Many...
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3 social media platforms your business needs to utilise
Social media is a great tool for digital marketing, and one which every business should use to its full advantage. Here is our pick of the top three platforms that your company should have a presence...
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Social media and the marketing mix
A new survey of 650 marketing professionals has revealed that almost 70% of companies agree that social media is integral to their marketing mix, with 66% saying that social is integral to their...
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The end of Facebook as we know it?
We all know that we should “Remember, remember, the 5th of November,” but this year Guy Fawkes Night could be memorable for a very different reason. It’s time to back up your photos and save your...
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Why do brands love Instagram?
A few short months ago, Instagram was the staple social media app of dedicated hipsters and people with really cute puppies, but was relatively unknown to most members of the general population. Today,...
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How are small businesses using the web?
Understanding how to leverage the power of the internet is essential to the success of the modern small business. Here are four surprising statistics about how small businesses are using (or not using)...
View ArticleSocial Media and the Super Bowl Adverts
Late on Sunday night (into Monday morning) I watched Super Bowl 50 – the final game of the American Football season, contested this year by the Denver Broncos and the Carolina Panthers. In case you’re...
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Why video is something to look out for on social media
Recently, there has been a huge surge in the popularity of online video: YouTube claims that 4,950,000,000 videos are viewed on its site every day. Marketers cannot ignore those kinds of statistics if...
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